The art of the mini case study

You can do a good case study without being elaborate. For instance, here's a summary of a program I co-created and wrote for a technology company:

Client: Voice Mobility Inc.

Industry: Business-to-Business

Challenge:

Find highly qualified leads fast and achieve global impact on a limited budget

Solution:

Developed an innovative B2B online program that immediately engaged prospects attention and paved the way to building relationships.

Created a branded trivia quiz SHOW YOU KNOW© and promoted it through targeted, permission-based, highly personalized emails and strategically positioned banner ads and sponsorships.

Results:

• SHOW YOU KNOW© results were more than 50% over the objective

• Reduced marketing costs by up to 70%

• Over 38% of target market opened emails

• Sales potential $3.5 million

• Happy sales force, higher productivity

• Won the 2002 Lotus Award for best e-mail marketing campaign